This was an ongoing campaign that took us to three cities - Seattle, Toronto, and Vancouver - where we staged eye catching, interactive, outdoor art installations. We captured stills & video at each installation, hired and trained teams of brand ambassadors to help answer crowd questions & distribute re-used shirts, co-ordinated work with art student volunteers & our fabrication team and kept everything on track from negotiating with customs to jumping through permitting hoops. Take a look at the result!